Amsterdam, 7 November 2018. HEMA is starting this week with a ‘magic box’ with the aim of further reducing food waste. During the trial period, 5 HEMA stores in Amsterdam will take part.
The HEMA magic box
In November, HEMA is doing a test with Too Good To Go. Via the application, HEMA is offering ‘magic boxes’. These are packages with fresh products that are at risk of exceeding their Best Before date. If this is a success, the ambition is to further roll out the concept in other Dutch cities.

The concept of the app
The concept of the app is surprisingly simple. In the app you see on the map or in the list which HEMA near you is offering a Magic Box. You then order and pay for the Magic Box directly in the app and you collect the box yourself from your favourite HEMA. What you get will depend on what is left that day. So every order is a surprise. A win-win situation for HEMA, the customer as well as the environment.

Already more than 125,000 meals saved in the Netherlands
Since the launch in Amsterdam in January 2018, already more than 125,000 meals have been saved in the Netherlands. In the Netherlands, the app already has more than 180,000 registered users and more than 600 partners in more than 20 Dutch cities. Worldwide, the users of Too Good To Go have together already saved 8 million meals.

About Too Good To Go
Too Good To Go was set up in Denmark in late 2015. In almost three years, Too Good To Go has grown to become the world’s largest app against food waste and is active in 9 countries, including the Netherlands. Since the launch, Too Good To Go has already saved almost 8 million meals from being binned.